A hero image is an attention grabber. With the growing attention to prominent visual details and a diversity of graphics on modern websites, the approach of using a hero image seems to move from trend to a well-established strategy and how to make it work for a client’s goals.
A hero image is a big, eye-catching image that is usually at the top of a web page, right below the header. It could be a photo or illustration or animation. At Bill Russell Design, we want websites to stand out and be effective. An important consideration is that the majority of people visiting websites are viewing them on an iPhone or other mobile device. This smaller screen requires a bigger image. Check out these examples of hero images.
click on images to view
This vintage photographic hero image for a web editorial is devoted to a powerful woman that changed the world.
A landing page uses a whimsical collaged hero image.
This website uses an illustrated hero image that’s integrated into the page and strengthens the poem’s emotive message.
The photo of a dancer makes a bold and lyrical impression on the web page.